linkedin-personal-branding

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---
name: linkedin-personal-branding
description: Comprehensive LinkedIn personal branding analysis, profile optimization, and visibility improvement skill using Claude for Chrome browser tools. Use when users request LinkedIn profile analysis, personal branding audit, profile optimization recommendations, LinkedIn visibility improvement, headline optimization, About section review, content strategy guidance, engagement analysis, or Social Selling Index improvement. Works with Claude for Chrome to analyze profile photos, banners, headlines, About sections, experience, skills, recommendations, featured content, activity/posts, and network engagement directly from the user's browser.
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# LinkedIn Personal Branding Skill

## ⚠️ CRITICAL: Mandatory Requirements

**Every audit MUST include these elements - no exceptions:**

| Requirement | What | Why |
|-------------|------|-----|
| **Industry Classification** | Identify user's industry/sector | Determines which benchmarks to apply |
| **Profile Type** | Employee / Consultant / Freelancer / Entrepreneur / Job Seeker | Affects recommendations (e.g., Services section) |
| **Target Audience** | Recruiters / Clients / Peers / Investors / Partners | Shapes content and positioning strategy |
| **Engagement Rate** | CALCULATED: (R+C+S)/Impressions×100 | Raw numbers alone are meaningless |
| **SSI Score** | Actual score OR estimation with note | Key performance indicator |

**These fields appear in the report header and metrics section. Do not skip them.**

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## Overview

This skill enables comprehensive LinkedIn profile analysis, personal branding assessment, and actionable optimization recommendations using **Claude for Chrome** browser automation. It helps professionals improve their visibility, engagement, and professional positioning on LinkedIn.

**Works for ANY industry:** Tech, Finance, Healthcare, Legal, Marketing, HR, Consulting, Creative, Nonprofit, and more. See `references/metrics_benchmarks.md` for industry-specific benchmarks.

**Requirements:**
- Claude for Chrome extension installed and connected
- User has LinkedIn profile open in their browser
- User is logged into LinkedIn (for access to private metrics like profile views)

## Core Workflow

### Step 1: Determine Analysis Type

Identify what type of LinkedIn work is needed:

**A. Full Profile Audit**
- Comprehensive analysis of all profile elements
- Output: Complete audit report with scores and recommendations

**B. Quick Profile Review**
- Fast assessment of key profile elements
- Output: Priority action items and quick wins

**C. Content Strategy Analysis**
- Focus on posts, engagement, and content performance
- Output: Content recommendations and posting strategy

**D. Visibility Optimization**
- Focus on discoverability and search appearances
- Output: Keyword and SEO optimization recommendations

### Step 1b: MANDATORY - Profile Classification

**⚠️ REQUIRED: Before any analysis, you MUST identify and document:**

| Field | How to Determine | Example Values |
|-------|------------------|----------------|
| **Industry/Sector** | Job titles, company types, content topics | Tech, Finance, Healthcare, Consulting, etc. |
| **Profile Type** | Current role structure | Employee, Consultant/Freelancer, Entrepreneur, Job Seeker |
| **Target Audience** | Who they want to reach | Recruiters, Clients, Peers, Investors, Partners |
| **Geographic Focus** | Location + language | Local, Regional, Global |

**Classification Questions to Answer:**
1. What industry does this person work in? (Check job titles, skills, content)
2. Are they an employee, consultant, freelancer, or entrepreneur?
3. Who is their target audience on LinkedIn?
4. What is their primary language/market?

**This information MUST appear in the audit report header:**
```
**Industry/Sector:** [IDENTIFIED INDUSTRY]
**Profile Type:** [Employee / Consultant / Freelancer / Entrepreneur / Job Seeker]
**Target Audience:** [Recruiters / Clients / Peers / Investors /