writing-linkedin-posts

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---
name: writing-linkedin-posts
description: Create engaging, authentic LinkedIn posts like a Top Voice. Use this skill when asked to write LinkedIn content, social media posts for LinkedIn, professional thought leadership content, or help with LinkedIn engagement strategy. Triggers include requests for LinkedIn posts, professional social content, thought leadership pieces, or viral/engaging LinkedIn content.
---

# LinkedIn Post Writer

Create engaging, authentic LinkedIn posts that drive meaningful engagement and establish thought leadership.

## Core Principles

### Authenticity Over Performance

LinkedIn has matured. Readers can spot manufactured vulnerability and engagement bait instantly. The posts that resonate now are genuinely useful or genuinely human—not optimized for virality.

What works:
- Real experiences with honest reflection
- Specific insights from your actual work
- Admitting what you don't know
- Sharing without needing validation

What doesn't:
- Performed vulnerability for engagement
- Stories that feel too perfectly structured
- Lessons that sound like motivational posters

### One Idea Per Post

The biggest mistake is cramming multiple tips, stories, or angles into one post. Focus on:
- One core idea
- One story
- One insight
- One lesson

If you have five points, that's five posts.

### Value Without Strings

Every post must educate, inspire, or entertain. Ask: "Would I find this valuable if a stranger posted it?" Not "Will this get engagement?"

## Building Your Signature Voice

Top Voices don't just post well—they're recognizable. Their perspective, style, and focus areas are consistent.

### Define Your POV

Answer these before writing:
- What topic do I have genuine expertise in?
- What's my contrarian belief in my industry?
- What perspective do I bring that others don't?
- What would I want to be known for saying?

### Consistency Markers

Develop 2-3 recognizable elements:
- A recurring theme or topic area
- A consistent tone (analytical, warm, direct, witty)
- A signature format you're known for
- Phrases or frameworks you've coined

### Voice Calibration

Your LinkedIn voice should be:
- More polished than a text to a friend
- Less formal than a company memo
- As smart as your best work conversations
- As human as your real personality

## Post Anatomy

### The Hook (Lines 1-2)

The first 2-3 lines appear before "See more" and determine everything.

**Modern hooks that work** (avoid overused patterns):

| Type | Example | Why It Works |
|------|---------|--------------|
| **Honest admission** | "I've been wrong about remote work." | Genuine, not performed |
| **Specific observation** | "I've noticed something in every founder who scaled past $10M." | Credibility + curiosity |
| **Direct challenge** | "Most career advice optimizes for the wrong thing." | Provokes thought |
| **Unexpected angle** | "The best hire I made had the worst resume." | Subverts expectations |
| **Simple truth** | "Nobody talks about how lonely leadership is." | Resonates emotionally |

**Hooks to retire**:
- "This one thing made me $X" (feels like a scam ad)
- "The CEO pulled me aside and said..." (overused curiosity bait)
- "I'm excited to announce..." (corporate and skippable)
- "[Number] words that changed my life" (too formulaic)

See `references/hooks.md` for comprehensive examples.

### The Body

Structure for scannability:
- Short paragraphs (1-3 sentences max)
- Line breaks between thoughts
- Bullet points for lists (but don't overuse)
- Bold for emphasis sparingly

**Storytelling framework**:
1. Set the scene (briefly—one sentence)
2. Introduce tension or conflict
3. Show the turning point
4. Deliver the insight
5. Make it applicable to the reader

### The Close

End with purpose, not desperation:

**Good closes**:
- Genuine question that invites perspective
- Specific call to action ("Bookmark this for your next negotiation")
- Reflection that lingers ("Something to sit with this week")

**Avoid**:
- "Agree?