sales-funnel-blueprint

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---
name: sales-funnel-blueprint
description: Turn an offer into a concrete multi-step sales funnel spec - page-by-page structure, price ladder, copy outline and the metrics each step must hit. Use when asked to build a sales funnel, marketing funnel, landing page flow, lead magnet funnel, webinar funnel, tripwire or VSL funnel, when planning a product launch page flow, or when someone asks "what pages do I need" for selling something online.
---

# Sales Funnel Blueprint

Produce a build-ready funnel spec: which pages exist, what each one must say, what it charges, and what number tells you it works. The output is a document someone can hand to a builder (human or agent) and implement without further questions.

## When to use

- "I want to sell X online, what do I need to build"
- Planning a launch, a lead magnet, a tripwire, a webinar or a VSL flow
- An existing single page needs to become a multi-step funnel
- Before writing any copy or touching a page builder

## When not to use

- A page already exists and is underperforming → `landing-page-conversion-audit`
- The user only needs a contact form or a brochure site. Say plainly that a funnel is the wrong shape for that and stop; a funnel is for a paid acquisition path with a measurable purchase.

## Step 1: pin the inputs

Do not design before you have these five. Ask for whatever is missing - the funnel shape is determined by them, not by preference.

| Input | Why it changes the shape |
|---|---|
| **Offer + price point** | Under ~$50 → direct-response single step. $50-500 → landing + checkout + upsell. $500+ → lead capture + call booking, not instant checkout. |
| **Traffic source** | Paid social = cold, needs the full pitch on the page. Search = warmer, shorter page. Email list = shortest. Affiliate = needs a distinct pre-sell. |
| **Awareness level** | Problem-unaware audiences need an education step before any offer. Solution-aware can go straight to the offer. |
| **Fulfilment** | Digital = instant delivery, upsells easy. Physical = shipping costs, returns, delivery expectations to set. Service = booking calendar, not checkout. |
| **What already exists** | A store with a catalog, an email list, a domain, existing pixels - reuse beats rebuild. |

If the price point and the traffic source conflict (e.g. $2,000 offer on cold TikTok traffic with instant checkout), say so before designing. That conflict, not the page design, is what will fail.

## Step 2: pick the shape

Choose one, then adapt. Do not invent a novel funnel shape for a standard offer.

| Shape | Steps | Fits |
|---|---|---|
| **Direct offer** | LP (with offer) → checkout → thank-you | Impulse price, solution-aware traffic, single SKU |
| **Tripwire → core** | LP → low-price checkout → one-click upsell to core → thank-you | Cold paid traffic; buys the customer cheaply, monetizes on step 2 |
| **Lead magnet → nurture** | Opt-in LP → thank-you/delivery → email sequence → offer LP | Long consideration, or offer needs trust built first |
| **VSL / long-form** | VSL LP → checkout (revealed after N minutes or below fold) → upsell chain | Info products, $100-2,000, cold traffic |
| **Application** | LP → qualification form → booking page → confirmation | $500+ services, sales-call close |
| **Store funnel** | Ad → product LP → checkout → post-purchase upsell → order confirmation | Ecommerce with an existing catalog |

## Step 3: spec each page

For every page in the chosen shape, produce this block. Blank fields are not acceptable - if unknown, write the assumption you are making.

```
### <Page name> - type: LANDING | CHECKOUT | UPSELL | THANKYOU | ERROR
Goal (one action):
Traffic in (from where, what state of mind):
Above the fold: headline / subhead / hero / primary CTA text
Body sections (in order, with the job each one does):
Proof required (specific, not "add testimonials"):
Objections handled here (list them, and the line that handles each):
Fields collected (justify each one):
Price shown: yes/no, and ho