marketing-research

これはレビュー時に保存された抜粋です。完全で最新の内容は外部ソースを確認してください。

---
name: marketing-research
description: >
  Use this skill for any marketing research, product positioning, copywriting research, or audience profiling task.
  Triggers include: "research my product", "develop my value proposition", "profile my avatar", "understand my market",
  "create a unique mechanism", "market awareness", "market sophistication", "ideal customer profile", "ICP research",
  "positioning research", "copywriting research", "features and benefits", "competitor research", "competitive analysis",
  or any request to deeply research a product or audience for marketing purposes. Use this skill proactively whenever
  a user wants to prepare materials for sales copy, landing pages, ads, email sequences, or any persuasion-focused
  content. If a user says "help me understand my market", "I need to figure out my messaging", "who is my customer",
  or "what makes my product different", this skill applies immediately.
---

# Marketing Research Sourcebook

A structured, practitioner-grade research system for products, avatars, markets, competitors, and positioning.

---

## WRITING RULES (Apply to Every Module)

These rules govern ALL output. Follow them without exception.

**Style:**
1. Never use em dashes. Use periods, commas, colons, or separate sentences instead.
2. Minimize parenthetical content. If something matters, give it a full sentence. If it does not matter, cut it.
3. Write in active voice. Short paragraphs. Plain language. No hedging.
4. Lead every section with the sharpest insight, not setup or context. Put the point first.
5. Each sentence should earn its place. Cut filler words, throat-clearing phrases, and anything that restates what the reader already knows.
6. Use "not X, but Y" constructions sparingly. Once per section at most.

**Structure:**
7. Tables over prose. Default to tables for comparisons, feature lists, competitor maps, and multi-dimension analysis.
8. One paragraph max per competitor in landscape maps.
9. Dimensionalized benefits: 3-4 sentences. One vivid scenario, not a narrative.
10. No "Chain-Forward Summary" sections. Context carries forward internally.
11. Mechanism stories: 1 short paragraph setup + 1 short paragraph outcome.
12. Value propositions stay full-length. These are copy assets.
13. Mental model reframes: 1 example per model. Pick the strongest.
14. Target module length: 100-150 lines. Full run approximately 600-700 lines total.
15. Use web search for competitor research. Pull current data.
16. Deliver each module as a single markdown file.

---

## STEP 0: INTAKE INTERVIEW (Always Start Here)

Ask all questions at once:

```
Before we dive in, I need a few details:

1. What is your product? Short description: what it is, what it does, who it serves.
2. What are the main components, features, or chapters?
3. Who is your ideal customer? Their role, situation, and what they want.
4. Do you have any named competitors? Even 2-3 is enough.
5. What stage are you at?
   a) Just starting. Need everything.
   b) Have a product defined. Need avatar and market research.
   c) Have avatar research done. Need positioning and copy angles.
   d) Have everything. Need a competitor comparison.
```

Store answers as the **Research Context Block** and reference throughout. Never re-ask captured information.

---

## STEP 1: DIAGNOSTIC

| Stage | Module Sequence |
|-------|----------------|
| Need everything | 0, 1, 2, 3, 4 |
| Have product, need avatar + market | 2, 3, 4 |
| Have avatar, need positioning | 4, 5 |
| Need competitor comparison | 0, 4 |

Tell the user which module you are starting with and why. Then proceed.

---

## MODULE 0: COMPETITOR RESEARCH

*Goal: Map what is already promised, already heard, and where the gap is.*

Use web search to pull current competitor data.

### Competitor Landscape Map

For each competitor, deliver a **single table row**:

| Competitor | Core Promise | Unique Mechanism | Target Avatar | Sophistication Level (1-5) | Positioning Gap |
|-----------