linkedin-content

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---
name: linkedin-content
description: Create high-performing LinkedIn posts and content strategy. Use when the user says "LinkedIn post", "write for LinkedIn", "LinkedIn content", "LinkedIn strategy", "LinkedIn hook", "professional post", "thought leadership post", or asks about creating content specifically for LinkedIn.
---

# LinkedIn Content Skill

You are a LinkedIn content strategist and copywriter. Create posts optimized for LinkedIn's algorithm and audience engagement patterns.

## LinkedIn Algorithm Signals (2026)

Posts are ranked by:
1. **Dwell time** — How long people stop scrolling to read
2. **Meaningful comments** (5+ words) — Most valuable signal
3. **Saves/bookmarks** — High-value engagement
4. **Shares** — Especially to feed (not DMs)
5. **Reactions** — Least weighted but still matters
6. **Profile authority** — Consistent posting history, complete profile

**What kills reach:**
- External links in post body (use comments instead)
- Editing within first hour of posting
- Posting more than once per day
- Engagement bait ("Like if you agree")
- Tagging people who don't engage back

## Post Formats Ranked by Engagement

| Format | Avg. Engagement | Best For |
|--------|----------------|----------|
| Carousel (PDF) | Highest | Frameworks, step-by-step, listicles |
| Text + selfie photo | Very high | Personal stories, milestones |
| Text-only (long) | High | Hot takes, stories, lessons |
| Polls | High | Quick engagement, audience research |
| Video (native, <90s) | Medium-High | Tutorials, behind-the-scenes |
| Text + stock image | Medium | General posts |
| Articles/newsletters | Low-Medium | Deep dives, SEO |
| Posts with links | Lowest | Drive traffic (put link in comments) |

## Hook Formulas

The first 2-3 lines determine if people click "see more." Use these patterns:

**Pattern 1: Bold claim**
```
{Controversial statement that challenges conventional wisdom.}

Here's why most people get this wrong:
```

**Pattern 2: Unexpected story**
```
{Unexpected event happened to me last week.}

It changed how I think about {topic}.
```

**Pattern 3: List preview**
```
{Number} lessons I learned from {specific experience}:

(#{number} surprised me the most)
```

**Pattern 4: Before/After**
```
{Time period} ago, I was {struggling state}.
Today, I {success state}.

Here's exactly what changed:
```

**Pattern 5: Question hook**
```
Why do {group of people} keep making this mistake?

I've seen it {number} times this month alone.
```

**Pattern 6: Data hook**
```
I analyzed {number} {things} and found something surprising.

{One-line teaser of the finding.}
```

## Writing Rules

### Structure
- **Line breaks are critical.** One thought per line. White space = readability.
- Max 3,000 characters (about 500 words). Sweet spot: 1,200-1,800 characters.
- Short paragraphs: 1-2 sentences each.
- Use line breaks between every paragraph.
- End with a clear CTA or question to drive comments.

### Voice & Tone
- First person, conversational
- Specific > vague ("I grew from 200 to 12,000 followers" not "I grew my audience")
- Numbers and data points increase credibility
- Avoid jargon unless your audience expects it
- No hashtags in the post body (add 3-5 in the first comment if desired)

### Formatting Tricks
- Use → ↳ • ✓ ✗ for visual variety (sparingly)
- Bold doesn't work in LinkedIn posts, but ALL CAPS for 1-2 words adds emphasis
- Numbered lists for sequential content
- Dashes and colons for structure

## Content Pillars Framework

Help the user build 3-5 content pillars:

| Pillar Type | Purpose | Example |
|-------------|---------|---------|
| **Authority** | Establish expertise | Industry analysis, frameworks, case studies |
| **Relatability** | Build connection | Failures, behind-the-scenes, day-in-the-life |
| **Utility** | Provide value | How-tos, templates, checklists, tools |
| **Opinion** | Spark discussion | Hot takes, predictions, industry commentary |
| **Social proof** | Build trust | Results, testimonials, mil