growth

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---
name: growth
description: Growth skills for indie Apple developers — user acquisition, analytics interpretation, press/media outreach, community building, and indie business operations. Also covers the stage-by-stage store-growth audit and the post-launch store-signals loop. Use when user asks about growing their app, auditing growth levers, understanding metrics, getting press coverage, or running an indie dev business.
allowed-tools: [Read, Glob, Grep, AskUserQuestion, WebSearch]
last_verified: 2026-07-16
review_by: 2027-06-22
---

# Growth Skills

Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business.

## When This Skill Activates

Use this skill when the user:
- Asks about growing their app or user acquisition
- Wants to understand app metrics or analytics
- Asks about press/media outreach or getting reviews
- Wants to build a community around their app
- Asks about indie business operations (LLC, taxes, hiring)
- Mentions growth strategy, marketing, or user engagement
- Wants data-driven guidance on what to improve next

## Available Skills

### store-growth-audit/
Stage-by-stage audit of an app's App Store growth machinery against a 54-item P0–P9 playbook — every item scored from an ASC read, a codebase check, or an explicit question, then routed to the skill that fixes it. Read-only; works for live apps (audit) and pre-launch apps (growth plan).

### store-signals/
Close the post-launch loop — turn a live app's App Store signals (reviews, analytics, sales, crashes, listing conversion) into a metric-tagged backlog, and verify whether last cycle's changes moved the metric they promised to move.

### analytics-interpretation/
Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming.

### press-media/
Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach.

### community-building/
Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates.

### indie-business/
Business fundamentals for indie app developers. Covers business entity setup (LLC, S-Corp), Apple Small Business Program, tax basics for app revenue, revenue tracking, when to hire, and financial planning for indie sustainability.

## How to Use

1. Identify what growth stage the user is at:
   - **Pre-launch**: store-growth-audit (seed the growth plan), press-media (prepare press kit), community-building (build anticipation)
   - **Just launched**: analytics-interpretation (baseline metrics), press-media (launch outreach)
   - **Growing**: store-signals (monthly loop), analytics-interpretation (optimize funnel), community-building (scale engagement)
   - **Established**: store-growth-audit (quarterly re-audit), indie-business (formalize operations), analytics-interpretation (advanced cohorts)
2. Read the relevant sub-skill's SKILL.md for detailed workflow
3. Ask clarifying questions about the user's app, audience, and current metrics
4. Provide actionable guidance tailored to their specific situation