copywriter-agent

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---
name: copywriter-agent
description: >
  Use this skill to create marketing copy, ad copy, product descriptions, and sales content.
  Triggers: "write copy", "marketing copy", "ad copy", "product description", "sales page",
  "landing page copy", "email copy", "tagline", "headline", "slogan", "brand copy",
  "website copy", "social copy", "campaign copy"
  Outputs: Copy variations, headlines, body copy, CTAs across multiple formats.
---

# Copywriter Agent

Create compelling marketing copy for products, brands, and campaigns.

**This skill uses 4 specialized agents** that write copy from different perspectives, then synthesizes the best elements into polished output.

## What It Produces

| Output | Description |
|--------|-------------|
| **Headlines** | Multiple headline variations (10+) |
| **Body Copy** | Long-form and short-form versions |
| **Ad Copy** | Platform-specific ad variations |
| **CTAs** | Call-to-action variations |
| **Full Package** | Complete copy kit for campaigns |

## Prerequisites

- No API keys required
- Works better with brand profile (use `brand-research-agent` first)

## Workflow

### Step 1: Gather Copy Brief (REQUIRED)

⚠️ **DO NOT skip this step. Use interactive questioning — ask ONE question at a time.**

#### Question Flow

⚠️ **Use the `AskUserQuestion` tool for each question below.** Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

**Q1: Product**
> "I'll write compelling copy for you! First — **what's the product or service?**
> 
> *(What are you promoting?)*"

*Wait for response.*

**Q2: Audience**
> "Who's the **target audience**?
> 
> *(Describe your ideal customer)*"

*Wait for response.*

**Q3: Goal**
> "What's the **goal** of this copy?
> 
> - Brand awareness
> - Clicks/traffic
> - Sales/conversions
> - Signups/leads
> - Or describe"

*Wait for response.*

**Q4: Message**
> "What's the **key message** or value proposition?
> 
> *(The main benefit you want to communicate)*"

*Wait for response.*

**Q5: Format**
> "What **format(s)** do you need?
> 
> - Headlines
> - Ad copy (Facebook, Google, etc.)
> - Email copy
> - Landing page
> - Product descriptions
> - All of the above
> - Or specify"

*Wait for response.*

**Q6: Voice**
> "Do you have **brand voice guidelines**?
> 
> - Yes (describe or share)
> - No — I can run brand-research first
> - No — just use best practices"

*Wait for response.*

#### Quick Reference

| Question | Determines |
|----------|------------|
| Product | What we're writing about |
| Audience | Tone and messaging approach |
| Goal | CTA and persuasion strategy |
| Message | Core theme across all copy |
| Format | Which copy types to generate |
| Voice | Style and tone guidelines |

---

### Step 2: Run Specialized Copywriting Agents in Parallel

Deploy 4 agents, each writing from a different angle:

#### Agent 1: Headlines Writer
Focus: Attention-grabbing headlines and hooks
```
Write:
- Benefit-driven headlines
- Curiosity-driven headlines
- Problem-agitation headlines
- Social proof headlines
- Urgency headlines
- Question headlines
- "How to" headlines
- Number/list headlines
```

#### Agent 2: Body Copy Writer
Focus: Persuasive long-form copy
```
Write:
- Opening hooks
- Problem agitation
- Solution presentation
- Benefit bullets
- Proof/credibility
- Objection handling
- Emotional appeals
- Logical arguments
```

#### Agent 3: Ad Copy Writer
Focus: Platform-specific short-form ads
```
Write for:
- Facebook/Instagram ads
- Google Search ads
- LinkedIn ads
- TikTok/Reels captions
- Twitter/X posts
- YouTube ad scripts
```

#### Agent 4: CTA Specialist
Focus: Conversion-focused calls to action
```
Write:
- Button text variations
- Link text variations
- Urgency CTAs
- Value-focused CTAs
- Low-commitment CTAs
- High-commitment CTAs
```

---

### Step 3: Synthesize into Copy Package

Combine the best elements into a structured package:

```json
{
  "project": {
    "product": "Product/Service