brief

これはレビュー時に保存された抜粋です。完全で最新の内容は外部ソースを確認してください。

---
name: brief
description: >
  Produce an editor-ready content brief for a target keyword or topic. Use when
  the user asks for a content brief, writing guidelines, article outline, SEO
  brief, what to include in a blog post, or how to structure content for a
  keyword. For choosing which topics to write about, see find-keywords.
  For a full site-wide SEO audit, see audit.
metadata:
  version: 1.0.0
---

# Content Brief

Produce a complete, editor-ready content brief covering intent analysis,
competitive SERP review, content outline, E-E-A-T requirements, and SEO targets.

## Before You Start

Gather this context (ask if not provided):

1. **Target keyword or topic.** The primary keyword this content should rank for.
2. **Business context.** What does the company do? What should readers do after reading (sign up, buy, contact)?
3. **Content type preference.** Blog post, landing page, guide, comparison, tutorial?
4. **Audience.** Who is reading this? Beginners, practitioners, decision-makers?

## Step 1: SERP Analysis

Analyze what currently ranks for the target keyword:

1. **Search the keyword** (use web search) and review the top 5-10 results.
2. **Identify the dominant intent.** Are results informational guides, product pages, listicles, tools?
3. **Note the content format.** Average word count, heading structure, use of images/tables/videos.
4. **Find the gaps.** What do all top results cover? What do none of them cover well?

Record:

| Rank | Title | URL | Format | Approx. Length | Unique Angle |
|------|-------|-----|--------|---------------|--------------|
| 1 | ... | ... | guide / listicle / tutorial | ... | ... |

## Step 2: Intent Mapping

Determine the exact user intent and map it to content structure:

- **"How to" intent** → Step-by-step tutorial with numbered sections
- **"What is" intent** → Definition + context + examples + next steps
- **"Best X" intent** → Curated list with comparison criteria and recommendations
- **"X vs Y" intent** → Side-by-side comparison table + verdict
- **"Review" intent** → Hands-on evaluation with pros/cons/alternatives

The content structure must match what the searcher expects to find.

## Step 3: Content Outline

Build a detailed outline with:

### Title Options (2-3 variants)

Select the formula that matches the content type:

| Content Type | Formula | Example |
|-------------|---------|---------|
| How-to / Tutorial | "How to [Goal] in [Timeframe]" | "How to Fix Crawl Errors in 30 Minutes" |
| How-to (objection) | "How to [Goal] Without [Objection]" | "How to Build Links Without Cold Outreach" |
| Listicle | "[N] [Adjective] [Topic] [Qualifier]" | "9 Proven Link Building Strategies for SaaS" |
| Comparison | "[A] vs [B]: Which Is Better for [Goal]?" | "Ahrefs vs SEMrush: Which Is Better for Keyword Research?" |
| Definition | "What Is [Topic]? [Short Clarifier]" | "What Is Topical Authority? How It Affects Rankings" |
| Ultimate guide | "The [Complete/Definitive] Guide to [Topic]" | "The Complete Guide to Technical SEO" |
| Mistakes | "[N] [Topic] Mistakes [Consequence]" | "7 Internal Linking Mistakes That Kill Rankings" |

**CTR boosters** — test adding these elements:

| Element | Expected CTR Impact |
|---------|-------------------|
| Add a number | +15-25% |
| Add current year | +10-15% |
| Add brackets or parentheses | +10-38% |
| Add a power word (Proven, Essential, Ultimate) | +5-12% |

**Rules:**
- Include the primary keyword
- Keep under 60 characters (55 for mobile safety)
- Use odd numbers in listicles (they outperform even)
- Rewrite if CTR is below 2% at positions 1-3 or below 5% at positions 4-10

### Meta Description

Select a template and adapt:

| Content Type | Template |
|-------------|---------|
| Blog / Guide | "Learn [topic] with our [qualifier] guide. Covers [point 1], [point 2], and [point 3]. [CTA]." |
| Question-answer | "[Question]? This [year] guide explains [what], [why], and [how]. Get actionable tips now." |
| Listicle | "Discover [N] [adje