22-personal-brand-context-global

これはレビュー時に保存された抜粋です。完全で最新の内容は外部ソースを確認してください。

---
name: 22-personal-brand-context-global
description: "Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`."
metadata:
  version: 1.1.1
  category: foundation
license: MIT
triggers:
  - "global personal brand"
  - "international personal brand"
  - "US founder brand"
  - "EU coach brand"
  - "creator economy global"
  - "personal brand reference image"
  - "personal visual identity"
related:
  - product-marketing-context-global
  - 23-personal-brand-strategy-global
  - 24-ai-avatar-production-global
---

# Personal Brand Context (Global Foundation)

> **Foundation skill for the GLOBAL personal brand cluster** — runs BEFORE every other global PB skill (23-28). Creates `.agents/personal-brand-context-global.md` with personal positioning, niche, story arc, content pillars, audience, voice, monetization tuned to a specific region.
>
> **Parallel to `product-marketing-context-global`:** That one serves PRODUCTS; this one serves PEOPLE — founders, coaches, creators going international.

---

## For newbies

### Who is this skill for?

| Audience | Concrete example |
|----------|------------------|
| Founder / CEO going global | Building thought leadership outside home market |
| Coach / Consultant selling internationally | English-speaking course buyers, global cohorts |
| Creator / KOL with global audience | Targeting US/EU viewers, brand deals in USD/EUR |
| Agency onboarding international personal brand client | Need region-tagged context once, reuse everywhere |

### Who is this NOT for?

- **Vietnam-only personal brand** -> Use `22-personal-brand-context` (VN foundation) instead
- **Company / product brand** -> Use `product-marketing-context-global`
- **Single piece of content** -> Use `05-ad-copy-global` or `04-script-video-global` directly
- **Person who has not decided to build a personal brand yet** -> Brainstorm first; no context file needed yet

### 30-second pre-read

This skill produces ONE region-tagged file (`.agents/personal-brand-context-global.md`) with 13+ sections describing WHO YOU ARE in marketing terms, including which images/assets are style refs, face refs, logos, palettes, and backgrounds. Pick 1 of 4 region variants (US/EU/SEA/LATAM) — the variant tunes currency, primary platforms, regulations, cultural defaults, and gives examples for ALL THREE audience types (founder/coach/creator) inside ONE file. Every other PB skill (23-28) reads this file before working — like a medical chart every doctor reads first.

### 3 common errors

1. **Picking variant by passport, not by audience** — A Vietnamese founder selling SaaS to US enterprise should pick US variant, NOT SEA. Pick by where YOUR AUDIENCE lives.
2. **Mixing audience role inside a region** — Each region variant covers ALL three audience types (founder/coach/creator) but you must declare ONE primary role per file. Multi-role -> pick MAIN role + note secondary.
3. **Skipping story arc** — No one remembers "I am good at X". They remember the JOURNEY. Section 5 is the most under-written and most important.

---

## Why do you need this skill?

**Without this file**, every PB skill has to re-ask: Who are you? What region? What audience? What voice? What story? Repetitive, slow, inconsistent across skills.

**With `.agents/personal-brand-context-global.md`:**
- Answer