marketing-skills-workflows

Este extracto es una copia guardada durante la revisión. La fuente externa contiene la versión completa y actual.

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name: marketing-skills-workflows
description: Workflow for performing marketing strategy, SEO audits, audience positioning, content optimization, funnel analysis, and growth-focused marketing execution using Claude.
---

# Marketing Skills Workflows

## Overview

This skill enables Claude to assist with comprehensive marketing workflows across:
- SEO
- content strategy
- audience positioning
- funnel optimization
- landing page analysis
- growth marketing
- conversion-focused messaging
- marketing audits

The workflow focuses on building marketing systems that are:
- data-informed
- audience-aware
- conversion-focused
- scalable
- technically sound

The goal is to improve:
- discoverability
- messaging clarity
- conversion rates
- organic traffic
- content performance
- marketing consistency

This workflow prioritizes clear positioning and audience understanding over generic growth hacks or low-quality marketing tactics.

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# Setup

Before starting:

1. Define:
- product
- audience
- growth goals
- acquisition channels

2. Gather:
- website URLs
- analytics data
- SEO reports
- landing pages
- existing content
- competitor examples

Recommended tools:
- Google Analytics
- Google Search Console
- Ahrefs
- SEMrush
- Hotjar
- PostHog
- CMS platforms
- Notion or documentation systems

Optional:
- Conversion tracking
- Heatmaps
- CRM data
- Existing brand guidelines

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# Inputs Required

- Product or service information
- Target audience
- Website or landing pages
- Existing marketing content
- SEO data (optional)

Optional:
- Analytics reports
- Competitor research
- Conversion data
- Ad campaigns

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# When to Use This Skill

Use this skill when:
- auditing SEO performance
- improving landing pages
- refining messaging
- planning content strategy
- analyzing marketing funnels
- improving discoverability
- increasing conversions
- scaling organic growth
- creating audience-focused campaigns

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# When NOT to Use

Do NOT use this skill for:
- spam-style marketing
- keyword stuffing
- misleading conversion tactics
- black-hat SEO
- fake urgency systems
- low-quality AI content spam

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# Example Use Case

> Audit the marketing and SEO performance of a SaaS landing page.

Claude should:

1. Analyze audience positioning
2. Review messaging clarity
3. Audit SEO structure
4. Evaluate conversion flow
5. Identify weak CTAs
6. Improve page hierarchy
7. Suggest growth-focused improvements

Final result should:
- improve clarity
- strengthen discoverability
- increase conversion potential
- maintain strong usability
- support long-term growth

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# Core Marketing Principles

## 1. Understand the Audience First

Good marketing begins with understanding:
- audience pain points
- motivations
- objections
- desired outcomes

Claude should identify:
- what users actually care about
- what creates friction
- what builds trust

Avoid:
- generic messaging
- vague positioning
- feature-heavy communication without context

Strong marketing focuses on user outcomes, not just product features.

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## 2. Clarity Beats Cleverness

Messaging should remain:
- simple
- direct
- understandable
- actionable

Good marketing copy should immediately communicate:
- what the product does
- who it is for
- why it matters

Avoid:
- jargon-heavy copy
- vague slogans
- unclear value propositions

Clear messaging improves:
- conversions
- retention
- trust

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## 3. SEO & Marketing Should Work Together

SEO should support:
- discoverability
- content authority
- audience acquisition

Marketing should support:
- conversion
- retention
- positioning

Claude should align:
- keyword targeting
- audience messaging
- landing page structure
- content hierarchy

Strong marketing systems integrate both SEO and conversion strategy.

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## 4. Optimize the Funnel, Not Just Traffic

Traffic alone is not enough.

Claude should evaluate:
- landing page quality
- CTA clarity
- onboarding friction
- trust signals
- content flow

Good funnels improve:
- activation