marketing-ops

Este extracto es una copia guardada durante la revisión. La fuente externa contiene la versión completa y actual.

---
name: marketing-ops
description: >
  Central marketing operations hub for MarTech stack, automation, attribution,
  campaign orchestration, and skill routing. Use when routing marketing
  questions, orchestrating multi-skill campaigns, or managing the MarTech stack
  and automation.
license: MIT
metadata:
  version: 1.0.0
  author: borghei
  category: marketing
  domain: operations
  updated: 2026-03-09
---
# Marketing Ops

Central command for marketing operations — routing questions, orchestrating campaigns, managing MarTech, and coordinating across all marketing functions.

---

## Table of Contents

- [Keywords](#keywords)
- [Quick Start](#quick-start)
- [Skill Routing Matrix](#skill-routing-matrix)
- [Campaign Orchestration](#campaign-orchestration)
- [MarTech Stack Management](#martech-stack-management)
- [Marketing Automation Framework](#marketing-automation-framework)
- [Data Management](#data-management)
- [Attribution Framework](#attribution-framework)
- [Marketing Audit](#marketing-audit)
- [Best Practices](#best-practices)
- [Integration Points](#integration-points)

---

## Keywords

marketing ops, marketing operations, MarTech stack, marketing automation, campaign orchestration, skill routing, marketing coordination, data management, attribution, marketing technology, campaign management, workflow automation, lead management, marketing analytics, marketing infrastructure, CRM integration, email automation, lead scoring

---

## Quick Start

### Route a Marketing Question

1. Identify what the user is trying to accomplish
2. Match to the routing matrix below
3. Route to the correct skill with context
4. If multiple skills are needed, create an orchestration plan

### Orchestrate a Campaign

1. Check that marketing context exists (if not, create it first)
2. Identify all skills needed for the campaign
3. Sequence skills in the correct order
4. Execute each phase, passing outputs to the next
5. Measure results using campaign analytics

---

## Skill Routing Matrix

### Content Skills

| User Says | Route To | Not This |
|-----------|----------|----------|
| "Write a blog post," "content ideas," "what should I write" | Content Strategy | Not Copywriting (that is for page copy) |
| "Write copy for my homepage," "landing page copy," "headline" | Copywriting | Not Content Strategy (that is for planning) |
| "Edit this copy," "proofread," "polish this" | Copy Editing | Not Copywriting (that is for writing new) |
| "Social media post," "LinkedIn post," "tweet" | Social Content | Not Content Strategy (that is for planning) |
| "Write an article end-to-end," "content production" | Content Production | Not Content Strategy (production has the full pipeline) |
| "Sounds too robotic," "make it human," "AI watermarks" | Content Humanizer | Not Copy Editing (that is for editorial quality) |
| "Marketing ideas," "brainstorm," "what else can I try" | Marketing Ideas | Not Content Strategy (that is for content specifically) |

### SEO Skills

| User Says | Route To | Not This |
|-----------|----------|----------|
| "SEO audit," "technical SEO," "on-page SEO" | SEO Specialist | Not AI SEO (that is for AI search engines) |
| "AI search," "ChatGPT visibility," "Perplexity," "GEO" | AI SEO | Not SEO Specialist (that is traditional SEO) |

### Conversion Skills

| User Says | Route To | Not This |
|-----------|----------|----------|
| "Landing page," "campaign page," "lead capture page" | Landing Page Generator | Not Copywriting (generator includes structure + copy) |
| "Brand guidelines," "style guide," "brand voice" | Brand Guidelines | Not Marketing Context (guidelines are implementation) |

### Channel Skills

| User Says | Route To | Not This |
|-----------|----------|----------|
| "Paid ads," "Google Ads," "Meta ads," "ad campaign" | Paid Ads | Not Ad Creative (that is for copy, not strategy) |
| "Ad copy," "ad headlines," "ad variations," "RSA" | Ad Creative | Not Paid Ads (that is for campaign strategy) |
| "Cold email," "out