marketing-ops

Este extracto es una copia guardada durante la revisión. La fuente externa contiene la versión completa y actual.

---
name: marketing-ops
description: Set up and run Airtable-based marketing operations workflows — request intake, campaign orchestration, creative production, content calendars, brand and compliance review, events, localization, budgets and ROI, capacity planning. Use when the user wants a marketing request "front door," to manage campaigns, coordinate briefs and assets, build a content calendar, plan launches or events, track budgets, measure ROI, or set up agency multi-client delivery. Adapts to org size (solo marketer to enterprise multi-brand or agency) and integrates with or displaces tools like HubSpot, Marketo, Mailchimp, Klaviyo, Workfront, Asana, Monday, and Wrike. Asks scope first.
license: MIT
metadata:
    version: '0.1.0'
    author: airtable
---

# Marketing operations

Set up and run marketing operations workflows — request intake, campaign orchestration, creative production, content calendars, brand and compliance review, events, multi-market rollout, budgets and ROI, capacity planning — adapting to the user's team shape, sub-workflow priorities, and customer audience. The skill scaffolds these workflows in Airtable; ask scope before scaffolding, because the same trigger can mean a single marketer with a 3-table base, a 30-person MOps team consolidating 70+ spreadsheets, or an agency running 200+ client bases — and the right schema depends on what the user is actually trying to coordinate.

## Who this serves and what they're solving for

Marketing operations serves several recurring personas, each with distinct top priorities:

-   **CMO / VP Marketing** — campaign performance visibility, brand consistency across channels and regions, agency oversight, budget pacing.
-   **MOps director** — request intake throughput, taxonomy hygiene, team capacity visibility, single source of truth across the stack.
-   **Creative ops / production lead** — designer queue, brief-to-asset cycle time, multi-round review and approvals.
-   **Brand / compliance manager** (regulated industries) — legal review SLA, claims accuracy, version control on approved assets.
-   **Demand-gen / content lead** — editorial cadence, channel attribution, lifecycle production.
-   **Agency producer** — multi-client visibility, billable utilization, client-portal access.

The cross-cutting pain that drives this category into Airtable: _"swivel-chair work"_ across many single-purpose tools, no central source of truth for what's running where, capacity invisible until burnout, briefs lost in inboxes, budget vs. actuals reconciled manually each quarter.

## Before scaffolding: ask scope

Marketing operations cuts across CPG, apparel, financial services, healthcare, pharma, media, telecom, automotive, energy, hospitality, music labels, agencies, education, and nonprofit — even more broadly than product-ops. The "obvious" B2B-SaaS default fits less than a third of real-world cases. Lead with three scope questions, branch from there.

1. **Team and org shape.** Solo marketer / small (under 10) / mid (10-50) / large (50+) / enterprise (multi-brand or multi-region) / agency running multiple clients. Determines schema-shape default — an in-house team of 5 and an agency with 200 clients don't want the same scaffolding.
2. **Which sub-workflow first.** _"Marketing request intake, campaign orchestration, creative production, content calendar, brand and compliance review, event planning, budget and ROI, capacity planning, or something else?"_ Most users want one of these first, not all of them.
3. **Audience shape.** _"Are you marketing to named B2B accounts, broad consumer segments, both (B2B2C), or a multi-brand portfolio?"_ Determines whether the schema needs Accounts, Cohorts / Segments, both, or sub-brand tables.

Branch when relevant — but only when relevant:

-   **Existing project / work-management tool?** (Workfront / Asana / Monday / Wrike / Smartsheet / ClickUp / Trello / Notion / Basecamp / MS Planner / none.) Many MOps setups have one. Airtable'