marketing-ideas

Este extracto es una copia guardada durante la revisión. La fuente externa contiene la versión completa y actual.

---
name: marketing-ideas
description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.)."
metadata:
  version: 2.0.0
---

# Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

## How to Use This Skill

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:
1. Ask about their product, audience, and current stage if not clear
2. Suggest 3-5 most relevant ideas based on their context
3. Provide details on implementation for chosen ideas
4. Consider their resources (time, budget, team size)

---

## Ideas by Category (Quick Reference)

| Category | Ideas | Examples |
|----------|-------|----------|
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
| Email | 45-53 | Founder emails, Onboarding sequences, Win-back |
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
| PR & Media | 73-76 | Press coverage, Documentaries |
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
| International | 131-132 | Expansion, Price localization |
| Developer | 133-136 | DevRel, Certifications |
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |

**For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md)

---

## Implementation Tips

### By Stage

**Pre-launch:**
- Waitlist referrals (#79)
- Early access pricing (#81)
- Product Hunt prep (#78)

**Early stage:**
- Content & SEO (#1-10)
- Community (#35)
- Founder-led sales (#47)

**Growth stage:**
- Paid acquisition (#23-34)
- Partnerships (#54-64)
- Events (#65-72)

**Scale:**
- Brand campaigns
- International (#131-132)
- Media acquisitions (#73)

### By Budget

**Free:**
- Content & SEO
- Community building
- Social media
- Comment marketing

**Low budget:**
- Targeted ads
- Sponsorships
- Free tools

**Medium budget:**
- Events
- Partnerships
- PR

**High budget:**
- Acquisitions
- Conferences
- Brand campaigns

### By Timeline

**Quick wins:**
- Ads, email, social posts

**Medium-term:**
- Content, SEO, community

**Long-term:**
- Brand, thought leadership, platform effects

---

## Top Ideas by Use Case

### Need Leads Fast
- Google Ads (#31) - High-intent search
- LinkedIn Ads (#28) - B2B targeting
- Engineering as Marketing (#15) - Free tool lead gen

### Building Authority
- Conference Speaking (#70)
- Book Marketing (#104)
- Podcasts (#10