social-media

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---
name: social-media
version: "1.0.0"
brand: AgentKits Marketing by AityTech
category: core
difficulty: intermediate
description: Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.
triggers:
  - social media
  - Twitter
  - LinkedIn
  - Instagram
  - TikTok
  - Facebook
  - social content
  - engagement
  - viral
  - algorithm
prerequisites:
  - content-strategy
related_skills:
  - content-strategy
  - copywriting
  - paid-advertising
agents:
  - attraction-specialist
  - copywriter
mcp_integrations:
  optional:
    - twitter
success_metrics:
  - engagement_rate
  - follower_growth
  - reach
---

# Social Media

Social media strategy, content creation, and community building across platforms.

## Language & Quality Standards

**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

---

## When to Use This Skill

Apply social media expertise when:
- Creating social content strategies
- Developing platform-specific content
- Optimizing for platform algorithms
- Building engagement and community
- Planning social media calendars
- Analyzing social performance

## Core Concepts

### Source-Backed X Inputs

When a campaign depends on current X posts, public account history, or engagement context,
ask for source material before recommending hooks, angles, or performance tactics. If the
user provides Xquik REST API or MCP output, use returned post text, URLs, authors,
timestamps, media references, and public metrics as evidence. Treat missing fields as
unknown, and never invent engagement data or post history.

### Platform Selection Matrix

| Platform | Best For | Primary Audience | Content Type | B2B/B2C |
|----------|----------|------------------|--------------|---------|
| LinkedIn | Professional, B2B | Decision makers, 25-54 | Long-form, documents, carousel | B2B |
| Twitter/X | News, tech, thought leadership | Early adopters, industry | Short-form, threads | Both |
| Instagram | Visual brands, lifestyle | Millennials, Gen Z | Reels, carousels, Stories | B2C |
| TikTok | Entertainment, trends | Gen Z, younger millennials | Short video, trends | B2C |
| Facebook | Local, community, groups | Broad, 35-65+ | Video, groups, events | Both |
| YouTube | Education, how-to, long-form | All ages | Long-form video | Both |

### Content Pillar Strategy

**The 4 Content Pillars**:
| Pillar | Purpose | Ratio | Examples |
|--------|---------|-------|----------|
| Educational | Build trust, authority | 40% | Tips, how-tos, industry insights |
| Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes |
| Inspirational | Build connection, emotion | 20% | Stories, motivation, culture |
| Promotional | Drive action, revenue | 10% | Offers, product, CTAs |

### Platform Algorithm Factors

**LinkedIn Algorithm**:
- Dwell time (time spent reading)
- Comments > Shares > Reactions
- First hour engagement critical
- Native content preferred
- No outbound links in body (put in comments)

**Instagram Algorithm**:
- Relationship (DMs, comments, story replies)
- Interest (based on past behavior)
- Timeliness (recent posts prioritized)
- Reels heavily promoted
- Story engagement matters

**TikTok Algorithm**:
- Watch time / completion rate
- Shares > Comments > Likes
- Video information (captions, hashtags)
- Device and account settings
- Trending sounds boost reach

**Twitter/X Algorithm**:
- Engagement velocity (first 30 min)
- Replies and conversations
- Media (images, video) preferred
- Threads for depth
- Profile authority matters

### Optimal Posting Times

| Platform | Best Days | Best Times (local) | Frequency |
|----------|-----------|-------------------|-----------|
| LinkedIn | Tue-Thu | 8-10am, 12pm | 1-2/day