schedule-social

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---
name: schedule-social
description: "Schedule social media posts. Use when: publishing to Twitter/X, Instagram, LinkedIn, TikTok, YouTube, or Pinterest."
disable-model-invocation: false
argument-hint: "[platform]"
---

# /digital-marketing-pro:schedule-social

## Purpose

Schedule social media posts to one or more platforms with platform-specific formatting, optimized posting times, hashtag strategy, and engagement monitoring setup. Handles multi-platform distribution from a single content brief by generating tailored variations that respect each platform's character limits, media specs, and audience conventions while preserving the core message across all channels.

## Execution gate (MANDATORY — cannot be skipped)

1. Present the full preview — recipients / spend / changes / compliance — as an **Execution Summary** before touching any live system.
2. The user must type `yes` (or an equivalent explicit approval). ANY other input — ambiguous, implied, partial, or absent approval — cancels the run.
3. Never proceed on ambiguous input. Never auto-retry a failed execution; a failure needs human review before any re-run.
4. Record the approval with `python "${CLAUDE_PLUGIN_ROOT}/scripts/approval-manager.py" --brand {slug} --action create-approval --data '{"type":"schedule-social","platform":"{platform}","content_summary":"...","risk_level":"<tier>"}'` **before** executing, then `python "${CLAUDE_PLUGIN_ROOT}/scripts/approval-manager.py" --brand {slug} --action mark-executed --id {approval_id} --data '{"execution_result":"success","platform_response":"..."}'` after the platform confirms success.

## Input Required

The user must provide (or will be prompted for):

- **Post content**: Core message text, along with any images, video, carousel assets, or links to include — can be a single unified draft or pre-written per-platform variants
- **Target platforms**: Which platforms to post on — Twitter/X, Instagram (feed, Stories, Reels), LinkedIn (post or article), TikTok, YouTube (Shorts or Community), or Pinterest — must have corresponding MCP servers connected
- **Posting date and time**: Specific date and time per platform with timezone, or "optimal" to use data-driven timing recommendations based on audience engagement patterns
- **Hashtags**: Specific hashtags to use, a topic for auto-suggestion, or "auto" to generate hashtags based on content analysis, trending tags, and brand hashtag strategy
- **Platform-specific variations**: Any per-platform tweaks — different copy length, different images or aspect ratios, different CTAs, tone adjustments, or platform-native features (Instagram polls, LinkedIn document carousels, Twitter/X threads)
- **Link and UTM parameters**: URL to include with UTM tracking parameters (source, medium, campaign, content) for attribution, or auto-generate UTMs based on campaign naming conventions from brand profile
- **Media assets**: Image files or URLs with aspect ratio preferences per platform, video files with duration compliance, or carousel image sets in posting order
- **Engagement instructions**: Whether to set up reply monitoring, comment response guidelines, engagement boost triggers (promote if engagement exceeds threshold), or cross-posting rules
- **Content calendar context**: Optional — campaign name or content pillar this post belongs to, for calendar tracking and thematic consistency across the publishing schedule
- **Accessibility requirements**: Alt text for images, video captions or subtitle files, and any accessibility-specific formatting (plain language, high contrast text overlays)
- **First comment or thread**: Optional — follow-up comment to post immediately after the main post (Instagram first comment for hashtags, Twitter/X thread continuation, LinkedIn engagement prompt)
- **Geo-targeting**: Optional — restrict post visibility to specific regions or languages where supported by the platform (LinkedIn geo-targeting, Facebook location targeting)
- **Cross-promotion references**: