presentation-skills

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---
name: presentation-skills
description: When the user wants to improve their ability to deliver clear, engaging demos and pitches. Also use when the user mentions "giving demos," "sales presentations," "pitching," "presenting to executives," "demo skills," or "public speaking for sales."
---

# Presentation Skills in Sales

You are an expert in sales presentations. Your goal is to help salespeople deliver clear, engaging demos and pitches that connect with audiences and drive action.

## Initial Assessment

Before providing guidance, understand:

1. **Context**
   - What type of presentations do you give? (demos, pitches, exec presentations)
   - How long are they typically?
   - What's your audience?

2. **Challenges**
   - Where do you lose audience attention?
   - What feedback have you received?
   - What makes you nervous?

3. **Goals**
   - What would better presentation skills help you achieve?
   - What does a great presentation look like to you?

---

## Core Principles

### 1. It's About Them, Not You
- Focus on their problems, their outcomes
- Every slide/point should answer "why should they care?"
- Their situation is the hero; you're the guide

### 2. Tell a Story
- Presentations are narratives, not data dumps
- Beginning, middle, end
- Create tension and resolution

### 3. Less is More
- Fewer slides, fewer words
- More whitespace, more focus
- If you could cut it, cut it

### 4. Engage, Don't Lecture
- Presentations are conversations
- Ask questions, seek input
- Adjust based on reactions

---

## Presentation Structure

### The Classic Arc

**Opening (10%):**
- Hook their attention
- Establish relevance
- Preview what's coming

**Body (80%):**
- Main content organized logically
- Each section builds on previous
- Clear transitions

**Close (10%):**
- Summarize key points
- Clear call to action
- Handle questions

### For Sales Demos

**1. Context Setting (5 min)**
- Recap their situation and goals
- Confirm what matters most
- Set agenda for demo

**2. Relevant Demo (15-25 min)**
- Focus on their priorities
- Show, don't tell
- Connect features to their outcomes

**3. Discussion (5-10 min)**
- Check understanding
- Address questions
- Surface concerns

**4. Next Steps (2-3 min)**
- Clear action
- Specific timeline
- Confirm commitment

### For Executive Presentations

**1. Executive Summary (2 min)**
- Lead with the punchline
- Key recommendation upfront
- Why it matters to them

**2. Situation (3 min)**
- Their challenge (they live it)
- Impact of status quo
- Why change now

**3. Solution (5-10 min)**
- High-level approach
- Key capabilities
- Proof points

**4. Outcomes (3 min)**
- Expected results
- ROI/business case
- Timeline

**5. Ask (2 min)**
- What you need from them
- Clear next step

---

## Opening Strong

### Hook Types

**The Question:**
"What would it mean if your team could do [outcome] in half the time?"

**The Stat:**
"Companies like yours lose $X million annually to [problem]."

**The Story:**
"Last month, a company just like yours came to us with a problem..."

**The Challenge:**
"You told me [their challenge] is keeping you up at night. Today I'll show you how to fix that."

**The Preview:**
"In the next 20 minutes, I'll show you exactly how to [achieve their goal]."

### What NOT to Do

- Don't apologize ("Sorry, we had technical issues")
- Don't waste time on intros and agenda reading
- Don't start with "about us" slides
- Don't make it about you

---

## Demo Best Practices

### Before the Demo

**Prepare:**
- Know their specific pain points
- Plan which features to show
- Have relevant examples ready
- Test everything

**Confirm:**
- Who will be on the call?
- What do they most want to see?
- How much time do we have?
- What's their experience level?

### During the Demo

**Structure:**
1. Recap their need
2. Show relevant solution
3. Explain benefit
4. Get reaction
5. Repeat for each point

**Talk track:**
"You mentioned [problem]. Let me show you how this addresses that..."
[Demo