meta-ads

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---
name: meta-ads
description: Plan and create Meta (Facebook + Instagram) advertising campaigns end-to-end via the Hyper MCP, defaulting to Advantage+ automation. Use when the user wants to launch Meta ads, Facebook ads, Instagram ads, Advantage+ campaigns, carousel ads, dynamic creative ads, set up Meta conversion tracking, analyze performance, audit a Meta ads account, or build Meta performance dashboards. Also triggers on phrases like meta campaign, facebook campaign, advantage+, or meta account audit.
requires_toolkits:
  - meta_ads
  - meta_business
icon: meta_ads
short_description: Plan and create Meta ad campaigns with Advantage+ defaults, audits, and dashboards.
---

# Meta Ads

Strategic guide for creating and managing Meta advertising campaigns, analyzing performance, and building dashboards from cached data. **Default to Advantage+** unless the user explicitly requests manual control.

## Out of scope — defer to other skills

| Request | Send them to |
| --- | --- |
| Competitor or public ad research (Meta Ads Library) | `meta-ads-library` |
| Ad creative generation (images, copy variants) | `ad-creative-generation` |
| Google Ads campaigns | `google-ads` |
| Pinterest / TikTok / Amazon paid campaigns | `pinterest-ads`, `tiktok-ads`, `amazon-ads` |

## Requirements

- **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp)
- **Meta Business integration connected** (Facebook + Instagram, with at least one ad account and one Page) at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps).
- **Firecrawl integration connected** for site research and screenshot grounding (discovery phase).

If `meta_ads_adaccount_list` is not in the tool list, stop and tell the user to enable Hyper MCP and connect Meta Business.

If you suspect a connection issue (missing ad accounts, page publishing failures, or permission errors), call `meta_ads_health_check()` and report the diagnostics before proceeding.

## Tool names

Use the **exact tool name from your connected tool list**. Canonical names are `meta_ads_*` (listed below). On Hyper platform chat, legacy `meta_business_*` names (e.g. `meta_business_list_ad_accounts`) and the retired plural names (e.g. `meta_ads_campaigns_create`) resolve to the same tools via aliases — if a call fails with "tool not found", search the live catalog for the canonical name.

| Group | Tools |
| --- | --- |
| Discovery | `meta_ads_adaccount_list`, `meta_ads_owned_pages_list`, `meta_ads_pages_search`, `meta_accounts_list`, `meta_ads_instagram_accounts_list` |
| Health & sync | `meta_ads_health_check`, `meta_ads_health_get` |
| Tracking assets | `meta_ads_ad_pixels_list`, `meta_ads_ad_pixels_get`, `meta_ads_custom_audiences_list`, `meta_ads_lookalike_audiences_list`, `meta_ads_targeting_search` |
| Step-by-step creation (preferred) | `meta_ads_campaign_create`, `meta_ads_adset_create`, `meta_ads_ad_create`, `meta_ads_ad_images_upload`, `meta_ads_creative_create` |
| Read & preview | `meta_ads_campaign_get`, `meta_ads_campaigns_search`, `meta_ads_adset_list`, `meta_ads_ad_list`, `meta_ads_ad_get`, `meta_ads_ad_previews_get` |
| Insights & dashboards | `meta_ads_insights_get`, `hyper_data_build_dashboard`, `database_query` |
| Launch & edits | `meta_ads_campaigns_activate`, `meta_ads_campaign_update`, `meta_ads_adset_update`, `meta_ads_ad_update` |
| Automated rules | `meta_ads_adrule_create`, `meta_ads_adrule_list`, `meta_ads_adrule_get`, `meta_ads_adrule_update`, `meta_ads_adrule_delete`, `meta_ads_adrule_history_list` |
| Site research | `firecrawl_branding_extract`, `firecrawl_screenshots_create` |

CLI users: translate tool names with the `hyper-cli` skill (`hyperai search "<tool name>"`).

---

## Rules that must never be forgotten

> **BUDGETS IN CENTS**: $20.00 = 2000. $5.50 = 550. $100 = 10000. Never pass dollar amounts directly.

> **ACTIVATE, DON'T UPDATE**: Use `meta_ads_campaigns_activate(campaign_id)` to go live. Never `meta_ads_campaign_update(st