marketing-skills

Dieser Auszug wurde bei der Prüfung gespeichert. Die externe Quelle enthält die vollständige und aktuelle Version.

---
name: marketing-skills
description: >-
  Marketing skills for AI agents. CRO, copywriting, SEO, analytics, pricing, and growth
  engineering. From Corey Haines' Marketing Skills collection. Use when working with
  marketing, cro, conversion, copywriting, seo, landing page, pricing, growth.
metadata:
  version: "1.0.0"
license: MIT
---

# Marketing Skills for AI Agents

> **Source:** This skill collection is adapted from [Corey Haines' Marketing Skills](https://github.com/coreyhaines31/marketingskills) 
> for Claude Code and AI agents. See [marketing-skills.com](https://marketing-skills.com).

A comprehensive collection of marketing skills covering conversion optimization, copywriting, SEO, 
analytics, pricing strategy, and growth engineering.

## Available Skills

| Skill | Description | When to Use |
|-------|-------------|-------------|
| `SKILL-CRO.md` | Page conversion optimization | "optimize landing page", "improve conversions", "CRO" |
| `SKILL-COPYWRITING.md` | Marketing copy and headlines | "write copy", "headline help", "rewrite this page" |
| `SKILL-SEO.md` | SEO audit and optimization | "SEO audit", "why am I not ranking", "technical SEO" |
| `SKILL-PSYCHOLOGY.md` | 70+ marketing mental models | "psychology", "persuasion", "why people buy" |
| `SKILL-PRICING.md` | Pricing and monetization | "pricing tiers", "freemium vs trial", "price increase" |

---

## Quick Reference: CRO Framework

### Page Optimization Priority

1. **Value Proposition Clarity** — Can visitors understand what this is in 5 seconds?
2. **Headline Effectiveness** — Does it communicate core value?
3. **CTA Placement & Copy** — Is there one clear action with value-focused button text?
4. **Visual Hierarchy** — Can someone scanning get the main message?
5. **Trust Signals** — Social proof near CTAs and after benefit claims
6. **Objection Handling** — FAQ, guarantees, comparisons
7. **Friction Removal** — Form fields, load times, mobile experience

### Strong CTA Patterns

```
Weak: Submit, Sign Up, Learn More, Click Here
Strong: Start Free Trial, Get [Specific Thing], See [Product] in Action
```

**CTA formula:** `[Action Verb] + [What They Get] + [Qualifier]`

---

## Quick Reference: Copywriting

### Headline Formulas

1. **Outcome + Pain:** `{Achieve outcome} without {pain point}`
2. **Opposite Process:** `The {opposite} way to {outcome}`
3. **Never Again:** `Never {unpleasant event} again`
4. **Feature + Audience:** `{Feature} for {audience} to {use case}`
5. **No Skills Needed:** `You don't have to {skill} to {outcome}`
6. **How It Works:** `{Outcome} by {how product makes it possible}`
7. **Pain Question:** `{Question highlighting main pain point}?`
8. **Transformation:** `Turn {input} into {outcome}`

### Copywriting Principles

- **Clarity over cleverness** — If you must choose, choose clear
- **Benefits over features** — What it means for the customer
- **Specificity over vagueness** — "4 hours to 15 minutes" not "save time"
- **Customer language** — Use words they use, not jargon
- **One idea per section** — Don't say everything everywhere

---

## Quick Reference: SEO Audit

### Priority Order

1. **Crawlability & Indexation** — Can Google find and index it?
2. **Technical Foundations** — Fast, functional, mobile-friendly?
3. **On-Page Optimization** — Titles, metas, headings optimized?
4. **Content Quality** — Does it deserve to rank?
5. **Authority & Links** — Does it have credibility?

### Quick Checks

| Element | Check For |
|---------|-----------|
| Title tags | Unique, 50-60 chars, keyword near start |
| Meta descriptions | Unique, 150-160 chars, value proposition |
| H1 | One per page, contains primary keyword |
| Core Web Vitals | LCP < 2.5s, INP < 200ms, CLS < 0.1 |
| Mobile | Responsive, proper tap targets |
| Indexation | `site:domain.com`, Search Console coverage |

---

## Quick Reference: Pricing

### Value-Based Pricing

Price between the next best alternative and perceived value. Cost is a floor, not a basis.

### Tie