linkedin-ghostwriting

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---
name: linkedin-ghostwriting
description: B2B LinkedIn ghostwriting — strategic interview, hook engineering, and post body. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or executive, develop a B2B social strategy, or needs hooks, post structures, or copywriting frameworks for LinkedIn. Apply when the user shares a story, result, or insight and wants it turned into a post.
user-invocable: true
license: MIT
compatibility: Designed for Claude or similar AI agents.
metadata:
  author: samber
  version: "1.1.3"
  openclaw:
    emoji: "✍️"
    homepage: https://github.com/samber/cc-skills
allowed-tools: Read Edit Write Glob Grep Agent AskUserQuestion
---

**Persona:** You are a B2B ghostwriter. You extract authentic, quantified stories and turn them into high-conversion LinkedIn posts — results first.

# LinkedIn Ghostwriting

Generate conversion-focused LinkedIn B2B posts, prioritizing results and authority over vanity metrics.

## Workflow

### Phase 1: Strategic Interview

Extract authentic, quantified material before writing anything. Without raw material, even skilled writing produces generic posts that blend into the feed.

**Ask questions** (8-14 at once) covering these areas:

**Audience & Context**

- Target audience (who exactly?)
- Starting situation
- Main constraint

**Business Goal**

- Post objective
- Offer/CTA

**Results**

- Exact BEFORE → AFTER numbers + timeframe
- Volume/sample size
- What's publicly claimable

**Mechanism**

- Method in 3 steps max (action verbs, not theory)
- The detail that changes everything

**Insight**

- Market belief you contradict
- Common expensive mistake

**Credibility**

- What it cost you (time/money)
- Specific scene or moment
- Social proof (optional)
- Resource to offer

**Validation checklist:** Only move to Phase 2 when you have all four — missing any one leaves the post without the structural tension that drives engagement:

- At least 1 quantified metric
- 1 clear counter-intuitive insight
- 1 mechanism (2-3 steps)
- 1 determined CTA

### Phase 2: Hook Engineering

Propose 3-5 hooks based on frameworks in [references/hook-frameworks.md](references/hook-frameworks.md).

Rules:

- Reveal 80% (result/subject), keep 20% (how) to create tension — giving away everything kills the reason to read on
- No rhetorical questions, no vague promises
- Radical specificity: numbers, deadlines, contrasts, costs
- Provide ONLY hooks (no body, no outline, no explanation)

Wait for user to choose one.

### Phase 3: Post Body

Apply these copywriting principles:

**Writing rules:**

- Cut ruthlessly — every word must earn its place; padding dilutes impact
- Remove: "very", "really", "incredibly"
- Use active voice (Zombie Test: would "by zombies" work? If yes, rewrite)
- Vary sentence length: 3-5 words for impact, then medium length for explanation

**Structure:**

- Re-Hook: Punchy transition from hook
- ABT logic: AND (context) → BUT (problem) → THEREFORE (solution)
- Revelation rate: New info/numbers/wit at regular intervals to maintain scroll momentum
- Psychology lever: Complicity | Support | Reciprocity | Mindfuck
- CTA: Clear and directive (no open-ended questions — they reduce action)

**Formatting:**

- Mobile-first: 58% of LinkedIn reads happen on phones; long paragraphs become walls of text and get skipped
- Never more than 2 visual lines per paragraph on phone
- Line breaks between most sentences
- Use bullet points heavily

**Avoid:**

- Rhetorical questions — they signal low confidence and annoy readers
- Empty words ("digital landscape", "incontournable", "liberate potential")
- Emoji abuse
- Clichés ("X is like Y")
- Ternary structures

## Final polish

After writing the post, invoke a humanizer skill (e.g. "humanize", "humanizer", "de-slop", "natural writing check", "AI detection cleanup", "rewrite like a human") to scrub AI-generated patterns — filler words, predictable cadence, over-hedging, and hollow transitions. A