google-official-seo-guide

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---
name: google-official-seo-guide
description: Official Google SEO guide covering search optimization, best practices, Search Console, crawling, indexing, and improving website search visibility based on official Google documentation
---

# Google Official SEO Guide

Comprehensive assistance with Google Search optimization, SEO best practices, and search visibility improvements based on official Google documentation.

## When to Use This Skill

This skill should be triggered when users ask about:

### SEO & Search Optimization
- Improving website ranking in Google Search
- Implementing SEO best practices
- Optimizing meta tags, titles, and descriptions
- Fixing crawling or indexing issues
- Understanding how Google Search works

### Structured Data & Rich Results
- Adding VideoObject, BroadcastEvent, or Clip structured data
- Implementing schema.org markup for rich results
- Creating sitemaps and robots.txt files
- Setting up breadcrumb navigation
- Configuring hreflang for multi-language sites

### Technical SEO
- Mobile-first indexing optimization
- JavaScript SEO and rendering issues
- Managing duplicate content with canonical tags
- Configuring robots meta tags
- URL structure and internal linking

### Search Console & Monitoring
- Using Google Search Console reports
- Debugging search visibility issues
- Monitoring crawl errors and indexing status
- Analyzing search performance metrics

### Content & Links
- Writing effective anchor text
- Internal and external linking strategies
- Avoiding spam policies violations
- Managing site migrations and redirects

## Key Concepts

### The Three Stages of Google Search
1. **Crawling**: Googlebot discovers and fetches pages from the web
2. **Indexing**: Google analyzes page content and stores it in the index
3. **Serving**: Google returns relevant results for user queries

### Important SEO Principles
- **Mobile-First Indexing**: Google primarily uses the mobile version of content for indexing and ranking
- **Canonical URLs**: Specify the preferred version of duplicate or similar pages
- **Structured Data**: Use schema.org markup to help Google understand your content
- **Search Essentials**: Technical, content, and spam requirements for Google Search eligibility

### Common Structured Data Types
- **VideoObject**: For video content and features
- **BroadcastEvent**: For livestream videos (LIVE badge)
- **Clip**: For video key moments/timestamps
- **SeekToAction**: For auto-detected key moments in videos

## Quick Reference

### Example 1: Basic VideoObject Structured Data

```json
{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Video title",
  "description": "Video description",
  "thumbnailUrl": [
    "https://example.com/photos/1x1/photo.jpg",
    "https://example.com/photos/4x3/photo.jpg",
    "https://example.com/photos/16x9/photo.jpg"
  ],
  "uploadDate": "2024-03-31T08:00:00+08:00",
  "duration": "PT1M54S",
  "contentUrl": "https://example.com/video.mp4",
  "embedUrl": "https://example.com/embed/123"
}
```

**Use this for**: Adding basic video metadata to help Google understand and display your videos in search results.

---

### Example 2: LIVE Badge with BroadcastEvent

```json
{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Livestream title",
  "uploadDate": "2024-10-27T14:00:00+00:00",
  "publication": {
    "@type": "BroadcastEvent",
    "isLiveBroadcast": true,
    "startDate": "2024-10-27T14:00:00+00:00",
    "endDate": "2024-10-27T14:37:14+00:00"
  }
}
```

**Use this for**: Enabling the LIVE badge on livestream videos in Google Search results.

---

### Example 3: Video Key Moments with Clip

```json
{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Cat video",
  "hasPart": [
    {
      "@type": "Clip",
      "name": "Cat jumps",
      "startOffset": 30,
      "endOffset": 45,
      "url": "https://example.com/video?t=30"
    },
    {
      "@type": "Clip",
      "name": "Cat misses th