email-marketing

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---
name: email-marketing
description: "Email marketing automation - campaign creation, sequence building, A/B testing, deliverability optimization, and analytics"
version: "1.0.0"
author: claude-office-skills
license: MIT

category: marketing
tags:
  - email
  - marketing-automation
  - newsletters
  - drip-campaigns
  - mailchimp
department: Marketing

models:
  recommended:
    - claude-sonnet-4
    - claude-opus-4

mcp:
  server: email-mcp
  tools:
    - mailchimp_send
    - sendgrid_campaign
    - klaviyo_flow

capabilities:
  - campaign_creation
  - sequence_building
  - ab_testing
  - segmentation
  - deliverability

languages:
  - en
  - zh

related_skills:
  - email-drafter
  - crm-automation
  - content-writer
---

# Email Marketing

Comprehensive email marketing skill covering campaign creation, automated sequences, A/B testing, segmentation, and deliverability optimization.

## Overview

This skill covers:
- Email campaign creation and templates
- Automated drip sequences
- A/B testing frameworks
- List segmentation strategies
- Deliverability best practices

---

## Email Types & Templates

### 1. Welcome Sequence

```yaml
sequence: "Welcome Series"
trigger: subscriber_signup
duration: 14_days

emails:
  - day_0:
      subject: "Welcome to {Brand} 🎉"
      goal: deliver_lead_magnet + set_expectations
      template: |
        Hi {first_name},
        
        Welcome to {Brand}! Here's your [free resource].
        
        Over the next 2 weeks, I'll share:
        • {benefit_1}
        • {benefit_2}
        • {benefit_3}
        
        First up: [teaser for email 2]
        
        Talk soon,
        {sender_name}
        
  - day_2:
      subject: "The #1 mistake {audience} make"
      goal: educate + build_trust
      
  - day_4:
      subject: "{first_name}, quick question"
      goal: engagement + segmentation
      
  - day_7:
      subject: "How {customer} achieved {result}"
      goal: social_proof + soft_pitch
      
  - day_10:
      subject: "Ready to {achieve_goal}?"
      goal: conversion + offer
      
  - day_14:
      subject: "Last chance: {offer_details}"
      goal: urgency + final_conversion
```

### 2. Newsletter Template

```yaml
newsletter:
  frequency: weekly
  day: Tuesday
  time: 10:00 AM
  
  structure:
    - header:
        logo: true
        issue_number: true
        
    - intro:
        personal_note: 2-3 sentences
        tease_content: true
        
    - main_content:
        sections: 3-5
        format: |
          ## {Section Title}
          
          {2-3 paragraph insight}
          
          **Key takeaway**: {one-liner}
          
          [Read more →]({link})
          
    - curated_links:
        count: 3-5
        format: "• {title} - {one-line description}"
        
    - cta:
        primary: product/service
        secondary: share/reply
        
    - footer:
        social_links: true
        unsubscribe: required
```

### 3. Promotional Email

```yaml
promo_email:
  type: sale_announcement
  
  subject_options:
    - "{first_name}, 30% off ends tonight"
    - "🚨 Final hours: Your exclusive deal"
    - "Last call: Save $X on {product}"
    
  structure:
    hero:
      headline: "{Offer headline}"
      subhead: "Limited time only"
      cta_button: "Shop Now"
      
    body:
      - urgency: "Sale ends in {countdown}"
      - social_proof: "{X} customers already saved"
      - benefits: bullet list
      - testimonial: 1 short quote
      
    cta:
      button_text: "Claim Your {X}% Off"
      link: "{promo_landing_page}"
      
    ps:
      text: "P.S. {urgency reminder or bonus}"
```

---

## Automated Sequences

### Cart Abandonment

```yaml
sequence: "Cart Recovery"
trigger: cart_abandoned
wait_before_start: 1_hour

emails:
  - email_1:
      delay: 1_hour
      subject: "Forgot something? 🛒"
      content: |
        Hi {first_name},
        
        You left some items in your cart:
        
        {cart_items_with_images}
        
        [C