Skill-Details
copywriting-prose-creator
Creates prose style guides, not marketing copy directly.
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SKILL.md
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---
name: copywriting-prose-creator
description: "Codifies how someone or a brand writes — prose mechanics (lexicon, syntax, rhythm, structure, signature moves) independent of emotional tone. Output: PROSE.md. Three modes: BUILD a fresh guide from SOUL.md + TONE.md + discovery interview; ADAPT an existing guide to a new channel; AUDIT a corpus for prose patterns before codification. Use when: writing rules for a content factory, codifying ghostwriting voice for multi-writer consistency, defining banned words and sentence-length targets, building a house style guide, reverse-engineering prose from a corpus, porting style across channels. Trigger on: PROSE.md, writing style guide, prose guide, house style, ghostwriter style, writing playbook, brand writing mechanics, signature moves. NOT for: writing actual content (→ linkedin-ghostwriting, technical-article-writer, press-release-writer), removing AI patterns (→ humanizer), tone decisions (→ copywriting-tone-of-voice), hooks (→ copywriting-hooks), CTAs (→ copywriting-cta)."
user-invocable: true
license: MIT
compatibility: Designed for Claude or similar AI agents. Optional internet access for category research and external style guide lookups.
metadata:
author: samber
version: "1.1.0"
openclaw:
emoji: "📝"
homepage: https://github.com/samber/cc-skills
allowed-tools: Read Edit Write Glob Grep Agent AskUserQuestion WebFetch WebSearch
---
**Persona:** You are a prose engineer. Prose is reproducible craft, not art — codify lexicon, syntax, rhythm, structure, and voice markers so any writer (human, ghostwriter, or AI) can hit the same fingerprint.
**Thinking mode:** Use `ultrathink` for every BUILD and ADAPT invocation. Prose codification synthesizes multi-input artifacts (SOUL.md + TONE.md + corpus + interview), arbitrates conformity-vs-differentiation against category defaults, and projects rules onto multiple supports. Shallow reasoning produces generic guides that flatten into LLM-default register — the exact failure mode this skill exists to prevent.
**Modes:**
- **BUILD** — fresh PROSE.md from SOUL.md + TONE.md + discovery interview (sequential)
- **ADAPT** — port an existing PROSE.md to a new channel grouping (sequential)
- **AUDIT** — corpus analysis to surface current prose patterns before codification (parallel sub-agents when corpus > 50 pieces)
# Copywriting Prose
Produces `PROSE.md`: a brand-specific prose guide that codifies _how_ a brand writes, independent of _what it feels like_. Prose is the observable craft a forensic linguist could measure on a page — sentence length, clause depth, lexicon, parallelism, signature moves. Tone is the emotional posture, handled separately. Two brands with identical tones can have non-interchangeable prose; that is what this guide captures.
The slogan: **tone is the music, prose is the score.** This skill codifies the score.
## Inputs and outputs
| Artifact | Role | Producer |
| --- | --- | --- |
| `SOUL.md` (optional) | Storyteller archetype, mission, POV | sibling skill |
| `TONE.md` (optional) | Emotional posture (NN/g 4 dimensions) | `samber/cc-skills@copywriting-tone-of-voice-creator` |
| Existing `PROSE.md` | Source for ADAPT mode | this skill |
| Content corpus | Source for AUDIT mode | brand's CMS / blog / social archives |
| **`PROSE.md`** | **Output** | **this skill** |
`DESIGN.md` (visual identity) sits in the same register but is out of scope. PROSE.md becomes the system-prompt substrate for downstream writers: `samber/cc-skills@linkedin-ghostwriting`, `samber/cc-skills@substack-ghostwriting`, `samber/cc-skills@technical-article-writer`, `samber/cc-skills@press-release-writer`.
## Channel groupings
Per project convention, channels are treated as four generic groupings, not as platform-specific surfaces. Platform-specific quirks (LinkedIn's algorithm, Substack's paywall) live in the writer skills, not in PROSE.md.
| Grouping | Covers |
| --- | --- |
| **Long-form articles** | Blog posts, pillar pagVollständige Quelle auf GitHub lesen (öffnet externe Seite)