content

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---
name: content
description: Content studio with brand consistency. Use this skill whenever the user wants to create content — blog posts, social media (X/Twitter, LinkedIn, Reddit, HN), presentations (Slidev/Reveal/Spectacle), infographics, image prompts, video scripts (Remotion), editorial calendars, or content audits. Also triggers on brand setup, voice profiling, content repurposing, and content strategy. Covers any request involving writing, publishing, visual content creation, or content planning. Even if the user doesn't say "content" explicitly — if they're asking to write a blog post, create slides, draft a thread, plan a content calendar, or check content quality — use this skill.
---

# Content Studio — Main Router

This is the orchestrator skill for the content-skills pack. It receives `/content <subcommand>` invocations and delegates to the correct sub-skill. It does not generate content itself — it routes, enforces brand consistency, and coordinates multi-step workflows.

The pack is organized around a shared brand system. Every sub-skill reads from the same brand configuration, so voice, tone, visual identity, and audience targeting stay consistent whether the user is writing a blog post, drafting a LinkedIn update, or building a slide deck.

---

## Skill Pack Structure

```
content-skills/
├── content/SKILL.md          ← you are here (main router)
├── brand/                     ← shared brand source of truth
│   ├── BRAND.md               ← core identity: name, tagline, audience, positioning
│   ├── VOICE.md               ← voice & tone rules, vocabulary, banned phrases
│   ├── VISUAL.md              ← colors, typography, logo usage, visual style
│   ├── assets/                ← brand asset files
│   ├── fonts/                 ← typeface files
│   ├── logo/                  ← logo variants
│   ├── palettes/              ← color palette definitions
│   └── voice-samples/         ← reference writing samples
├── skills/                    ← individual content sub-skills
│   ├── content-setup/         ← brand setup & voice profiling
│   ├── content-strategy/      ← strategy, planning, briefs
│   ├── content-blog/          ← long-form blog posts
│   ├── content-twitter/       ← X/Twitter threads & posts
│   ├── content-linkedin/      ← LinkedIn posts & articles
│   ├── content-reddit/        ← Reddit posts & comments
│   ├── content-hackernews/    ← Hacker News posts
│   ├── content-presentation/  ← Slidev/Reveal/Spectacle decks
│   ├── content-infographic/   ← data visualizations & infographics
│   ├── content-image/         ← image generation prompts
│   ├── content-video/         ← Remotion video scripts
│   ├── content-calendar/      ← editorial calendar management
│   ├── content-repurpose/     ← cross-platform content adaptation
│   └── content-audit/         ← content quality scoring & audits
├── agents/                    ← agent definitions for parallel workflows
├── scripts/                   ← utility scripts
├── styles/                    ← shared style assets
└── assets/                    ← shared asset files
```

---

## The Brand Directory

The `brand/` directory is the single source of truth for all content generation. Three files form the core:

- **brand/BRAND.md** — Who you are. Company/personal name, tagline, mission, target audience segments, positioning statement, competitors, key differentiators. Every sub-skill reads this to understand context.

- **brand/VOICE.md** — How you sound. Tone dimensions (e.g., formal vs. casual, technical vs. accessible), vocabulary preferences, banned words/phrases, sentence rhythm guidelines, humor policy, jargon stance. Includes per-platform overrides (LinkedIn might be more formal than Twitter).

- **brand/VISUAL.md** — How you look. Primary and secondary color palettes, typography scale, logo usage rules, image style preferences, layout principles. Used by presentation, infographic, and image sub-skills.

Sub-skills must never hard-code brand assumptions.