competitive-intel-agent

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---
name: competitive-intel-agent
description: >
  Use this skill to analyze competitors, find competitive gaps, and develop competitive strategy.
  Triggers: "competitor analysis", "competitive analysis", "analyze competitor", "competitive intel",
  "competitive intelligence", "competitive landscape", "competitor comparison", "beat competitor",
  "competitor weakness", "competitive advantage", "competitor research"
  Outputs: Competitive matrix, gap analysis, differentiation strategy, battlecards.
---

# Competitive Intel Agent

Analyze competitors and develop strategies to win against them.

**This skill uses 4 specialized agents** that analyze competitors from different angles, then synthesizes into actionable intelligence.

## What It Produces

| Output | Description |
|--------|-------------|
| **Competitive Matrix** | Feature-by-feature comparison |
| **SWOT Analysis** | Strengths, weaknesses, opportunities, threats |
| **Gap Analysis** | Where you can differentiate |
| **Battlecard** | Quick reference for sales/marketing |
| **Strategy Recommendations** | How to position against each competitor |
| **Visual Charts** | Positioning matrix, feature comparison, pricing charts (optional) |

## Prerequisites

- Web access for research
- `GOOGLE_API_KEY` - For generating comparison charts (optional, uses image-generation skill)

## Workflow

### Step 1: Gather Requirements (REQUIRED)

⚠️ **DO NOT skip this step. Use interactive questioning — ask ONE question at a time.**

#### Question Flow

⚠️ **Use the `AskUserQuestion` tool for each question below.** Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

**Q1: Product**
> "I'll analyze your competitive landscape! First — **what's your product or service?**
> 
> *(What you offer)*"

*Wait for response.*

**Q2: Competitors**
> "Who are your **main competitors**?
> 
> *(Company names or URLs — or say 'help me identify them' if unsure)*"

*Wait for response.*

**Q3: Aspects**
> "What **aspects** should I compare?
> 
> - Features and capabilities
> - Pricing and packaging
> - Market position
> - All of the above
> - Or specify"

*Wait for response.*

**Q4: Goal**
> "What's your **goal** for this analysis?
> 
> - Differentiate from competitors
> - Enter a new market
> - Win specific deals
> - Understand the landscape
> - Or describe"

*Wait for response.*

**Q5: Visuals**
> "Do you want me to **generate visual charts**?
> 
> - 📊 Yes — positioning matrix, feature comparison, pricing charts
> - 📝 No — text and tables only"

*Wait for response.*

#### Quick Reference

| Question | Determines |
|----------|------------|
| Product | What we're positioning |
| Competitors | Who to research |
| Aspects | Depth of analysis |
| Goal | Framing and recommendations |
| Visuals | Whether to generate charts |

---

### Step 2: Run Specialized Analysis Agents in Parallel

Deploy 4 agents, each analyzing from a different perspective:

#### Agent 1: Feature Analyst
Focus: Product features and capabilities
```
Compare:
- Core features and functionality
- Feature depth vs breadth
- Unique capabilities
- Missing features
- Roadmap/recent launches
- Integrations and ecosystem
```

#### Agent 2: Pricing Analyst
Focus: Pricing and value proposition
```
Compare:
- Pricing models (subscription, usage, one-time)
- Price points and tiers
- Feature packaging
- Free tier/trial offerings
- Enterprise pricing
- Total cost of ownership
```

#### Agent 3: Positioning Analyst
Focus: Brand positioning and messaging
```
Compare:
- Target audience claims
- Key messaging themes
- Brand personality
- Thought leadership
- Customer testimonials
- Marketing channels
```

#### Agent 4: Market Position Analyst
Focus: Market share and business health
```
Compare:
- Estimated market share
- Company size/funding
- Growth trajectory
- Customer base
- Partnerships
- Public perception
```

---

### Step 3: Synthesize into Competitive Intelligence

Combine all agent ou