build-links

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---
name: build-links
description: >
  Design a link building campaign with prospect identification, asset creation,
  and outreach strategy. Use when the user asks about link building, backlinks,
  domain authority, how to get backlinks, outreach campaigns, digital PR, guest
  posting, or link acquisition. For internal linking, see fix-linking.
metadata:
  version: 1.0.0
---

# Build Links

Design a targeted link acquisition campaign using asset mapping, prospect
scoring, and outreach sequence design.

## Before You Start

Gather this context (ask if not provided):

1. **Domain and niche.** What site needs links? What industry?
2. **Current backlink profile.** Any idea of current referring domains count, domain rating/authority?
3. **Linkable assets.** Does the site have: original research, tools, data, infographics, comprehensive guides?
4. **Budget and resources.** Can the team invest in content creation, outreach tools, or PR?
5. **Constraints.** Industries with strict link building ethics (finance, health) need extra caution.

## Domain Profile Diagnosis

Before choosing a strategy, diagnose which dimension of authority is weakest. This
determines where link building effort will have the most impact:

| Dimension | What it measures | Signs of weakness |
|-----------|-----------------|-------------------|
| **Citation** | Inbound references from quality sources | Few referring domains, low-authority linkers, no editorial links |
| **Identity** | Brand recognition and entity coherence | No branded search volume, no knowledge panel, inconsistent NAP |
| **Trust** | Legitimacy and manipulation absence | Spammy backlink profile, no HTTPS, thin content, manual actions |
| **Eminence** | Visibility and industry standing | Low organic traffic, no SERP features, no media mentions |

### Strategy by Weakness

- **Citation weakness** (few referring domains) → Prioritize volume: guest posts, resource page outreach, broken link building
- **Identity weakness** (brand not recognized) → Prioritize brand mentions: PR, Wikipedia/Wikidata, industry directories, podcast appearances
- **Trust weakness** (spammy profile) → Prioritize cleanup first (disavow toxic links), then earn editorial links from authoritative publishers
- **Eminence weakness** (no industry presence) → Prioritize thought leadership: original research, conference speaking, expert commentary for journalists

Most sites have 1-2 weak dimensions. Diagnose before prescribing.

## Link Building Strategies (Ranked by Effectiveness)

### Tier 1: High Authority, Scalable

**Original Research & Data**
- Publish original data, surveys, studies, or industry reports
- Journalists and bloggers cite original data naturally
- Works because: nobody else has this data
- Example: "We analyzed 10,000 pages and found that..."

**Free Tools & Calculators**
- Build a genuinely useful tool related to your niche
- People link to tools they use and recommend
- Works because: ongoing utility = ongoing links
- Example: ROI calculator, audit tool, template generator

**Comprehensive Guides (10x Content)**
- Create the definitive resource on a topic
- Must be genuinely better than everything else on page 1
- Works because: people link to the best resource
- Update regularly to maintain link-worthiness

### Tier 2: Targeted, Relationship-Based

**Guest Posting (Quality)**
- Write for relevant, authoritative publications in your niche
- Focus on sites your audience actually reads, not just DA
- 1 link on a relevant, authoritative site > 10 links on generic blogs
- Pitch unique angles, not rehashed content

**Resource Page Link Building**
- Find pages that curate links to resources in your niche
- Search: `[topic] + "resources"`, `[topic] + "useful links"`, `[topic] + "tools"`
- Offer your genuinely useful content for inclusion

**Broken Link Building**
- Find broken outbound links on relevant sites
- Create or identify your content that replaces the dead resource
- Contact the site: "I noticed a broken