ads

Dieser Auszug wurde bei der Prüfung gespeichert. Die externe Quelle enthält die vollständige und aktuelle Version.

---
name: ads
description: >
  Comprehensive paid advertising audit and optimization for any business type.
  Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok
  Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health
  checks, creative quality assessment, budget allocation optimization, bidding
  strategy evaluation, and compliance verification. Industry detection for SaaS,
  e-commerce, local service, B2B enterprise, info products, mobile app, real
  estate, healthcare, finance, and agency. Triggers on: "ads", "PPC", "paid
  advertising", "Google Ads", "Meta Ads", "Facebook Ads", "LinkedIn Ads",
  "TikTok Ads", "Microsoft Ads", "Bing Ads", "ad audit", "campaign audit",
  "ROAS", "conversion tracking", "creative fatigue", "bid strategy".
---

# Ads — Multi-Platform Paid Advertising Audit & Optimization

Comprehensive ad account analysis across all major platforms (Google, Meta,
LinkedIn, TikTok, Microsoft). Orchestrates 12 specialized sub-skills and
6 subagents.

## Quick Reference

| Command | What it does |
|---------|-------------|
| `$ads audit` | Full multi-platform audit with parallel subagent delegation |
| `$ads google` | Google Ads deep analysis (Search, PMax, YouTube) |
| `$ads meta` | Meta Ads deep analysis (FB, IG, Advantage+) |
| `$ads youtube` | YouTube Ads specific analysis |
| `$ads linkedin` | LinkedIn Ads deep analysis (B2B, Lead Gen) |
| `$ads tiktok` | TikTok Ads deep analysis (Creative, Shop, Smart+) |
| `$ads microsoft` | Microsoft/Bing Ads deep analysis (Copilot, Import) |
| `$ads creative` | Cross-platform creative quality audit |
| `$ads landing` | Landing page quality assessment for ad campaigns |
| `$ads budget` | Budget allocation and bidding strategy review |
| `$ads plan <business-type>` | Strategic ad plan with industry templates |
| `$ads competitor` | Competitor ad intelligence analysis |

## Orchestration Logic

When the user invokes `$ads audit`, delegate to subagents in parallel:
1. Collect account data (exports, screenshots, or API access details)
2. Detect business type and identify active platforms
3. Spawn subagents: audit-google, audit-meta, audit-creative, audit-tracking, audit-budget, audit-compliance
4. Collect results and generate unified report with Ads Health Score (0-100)
5. Create prioritized action plan with Quick Wins

For individual commands (`$ads google`, `$ads meta`, etc.), load the relevant
sub-skill directly.

### Multi-Agent Execution (Codex)

- Use `spawn_agent` with `worker` role for each audit stream during full-account reviews.
- Use one `explorer` agent to gather account structure/evidence before specialized checks.
- Use `wait` to synchronize all delegated audits before computing the unified health score.
- Use the `default` agent to synthesize conflicts, prioritize recommendations, and present final output.

## Industry Detection

Detect business type from ad account signals:
- **SaaS**: trial_start/demo_request events, pricing page targeting, long attribution windows
- **E-commerce**: purchase events, product catalog/feed, Shopping/PMax campaigns
- **Local Service**: call extensions, location targeting, store visits, directions events
- **B2B Enterprise**: LinkedIn Ads active, ABM lists, high CPA tolerance ($50+), long sales cycle
- **Info Products**: webinar/course funnels, lead gen forms, low-ticket offers
- **Mobile App**: app install campaigns, in-app events, deep linking
- **Real Estate**: listing feeds, property-specific landing pages, geo-heavy targeting
- **Healthcare**: HIPAA compliance flags, healthcare-specific ad policies
- **Finance**: Special Ad Categories declared, financial products compliance
- **Agency**: multiple client accounts, white-label reporting needs

## Quality Gates

Hard rules — never violate these:
- Never recommend Broad Match without Smart Bidding (Google)
- 3x Kill Rule: flag any ad group/campaign with CPA >3x target for pause
- Budget sufficiency: Meta ≥5x CPA per ad set, Tik