Decision topic

Improve website growth and SEO

Distinguish full-site SEO audits, on-page optimization, content planning, and AI-search visibility before choosing a growth skill.

Last meaningful review July 21, 2026

Start here

You want a site or page to be easier to find, understand, and improve without confusing SEO, content strategy, and ranking promises.

This topic coverssite audit · on-page SEO · content planning · AI search visibility · growth research

Not this topicranking guarantees · paid ads execution · private backlink schemes · unsupported SEO claims

Choose your scene

Pick the closest situation, not the perfect one.

Each scene hides the noisy marketplace ranking behind one practical recommendation, one optional alternative, and one fallback when a public skill is not the right intervention.

I need a full website SEO audit.

I want to know what is wrong across the site: crawlability, structure, metadata, links, and content.

Decision moment

Choose site audit instead of rewriting a single page.

Not this

If you only have one article to improve, use on-page SEO.

Recommended skillSource

firecrawl-seo-audit

It fits full-site web discovery and SEO audit workflows.

Use when: Use it for crawlable public sites and audit reports.
Avoid when: Avoid it for guaranteed rankings or private sites without access.
Signal: skills.sh all-time: 29,338 installs; official Firecrawl workflow source.

Recommended skillSource

seo-audit

It is a marketing-oriented SEO audit workflow from Anthropic knowledge-work plugins.

Use when: Use it when that plugin ecosystem is available.
Avoid when: Avoid comparing it as a duplicate if another SEO audit source is already selected.
Signal: GitHub source; SkillsMP indexed candidate.

No skill

SEO specialist review

Use specialist review for major migrations or revenue-critical sites.

Use when: Use it before high-risk SEO changes.
Avoid when: Do not promise rankings.
Signal: SEO audits can surface issues, not guarantee outcomes.

I need one page or article improved for search intent.

I already have content and want title, headings, metadata, internal links, or structure improved.

Decision moment

Choose on-page optimization instead of a full site audit.

Not this

If the whole site has discoverability problems, use site audit.

Recommended skillSource

seo-optimizer

It is more page-optimization specific than broad audit workflows.

Use when: Use it for a supplied page, article, or landing page.
Avoid when: Avoid it for link-building or ranking guarantees.
Signal: SkillsMP indexed source; repository has broad template adoption.

Recommended skillSource

seo

It is useful when you need broad SEO guidance and the ECC skill format fits your agent.

Use when: Use it when the source workflow matches your page-level task.
Avoid when: Avoid selecting both language/path variants as separate recommendations.
Signal: SkillsMP high-popularity source; duplicate variants should be merged.

Adapt

Editorial SEO checklist

Provide target query, audience, and conversion goal.

Use when: Use it when content strategy is known.
Avoid when: Do not optimize blindly for keywords.
Signal: Search intent and audience are not in a public skill by default.

I need a content calendar or topic plan.

I know the audience/product and need a practical publishing plan.

Decision moment

Choose planning over individual content creation.

Not this

If you need posts written from existing content, use writing/repurposing.

Recommended skillSource

firecrawl-market-research

Content planning should start from market and audience evidence, not only a calendar template.

Use when: Use it to inform topics and positioning.
Avoid when: Avoid it as an automatic publishing tool.
Signal: skills.sh all-time: 29,597 installs.

Recommended skillSource

marketing-campaign

It is useful when the content calendar is tied to a campaign launch.

Use when: Use it for campaign themes, channels, and staged deliverables.
Avoid when: Avoid it for one-off article rewrites.
Signal: SkillsMP indexed source.

Adapt

Approval calendar

Add owners, status, channels, and review gates.

Use when: Use it before operationalizing content.
Avoid when: Do not automate publishing without approval.
Signal: Publishing cadence and owners are local business facts.

I care about AI search or answer-engine visibility.

I want ChatGPT, Perplexity, Gemini, or AI Overviews to understand and cite my content.

Decision moment

Choose GEO/AI visibility as an adjacent but separate scene from classic SEO.

Not this

If the site cannot be crawled or indexed, fix technical SEO first.

Recommended skillSource

geo-audit

It specifically targets generative-engine optimization rather than generic SEO.

Use when: Use it for AI-search visibility audits.
Avoid when: Avoid treating it as a ranking guarantee.
Signal: SkillsMP indexed source.

Recommended skillSource

firecrawl-knowledge-base

AI visibility often depends on structured, extractable source content.

Use when: Use it to make public knowledge easier to organize and cite.
Avoid when: Avoid it when the goal is paid acquisition.
Signal: skills.sh all-time: 29,332 installs.

Adapt

Source clarity pass

Improve public pages, schema, and citation-worthy claims.

Use when: Use it after basic SEO issues are fixed.
Avoid when: Do not pursue AI visibility before content is credible.
Signal: AI answers need clear source pages and entity facts.

Why this topic exists

SkillsMP shows dense SEO supply, while skills.sh shows Firecrawl SEO, market research, and dashboard reporting workflows with measurable installs.

skills.sh: firecrawl-seo-audit has 29,338 installs.
SkillsMP top SEO candidates include many duplicate SEO variants from the same repositories.
GitHub marketing skill collections contain SEO audit and content planning workflows.

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